So there I was, peacefully sitting there, eating pringles, minding my own business when it dawned on me. Why do the food companies advertise what's not there. Great - I've just ruined my lunch (thanks alot mr. rich) now I can't just enjoy the pringles - I have to analyize them! What made this joyous thougt pop into my head (yes, just like that, it made a little "Pop!" like Orville Redenbacher's Gormet Poping Corn with Movie Theater Butter makes in the microwave), was the "0 grams of trans fat!" on the geometic container. This caught me as odd - because why do they advertise something they don't have. Why don't they tell us what were going to eat - instead of what we're not going to eat. I mean, hullo! they might as well tell us "No elephant in this 3" by 12" container". It just doesn't make sense. Now, I can understand them advertising what is in the box, like "80% whole grains", instead of "20% non-whole grains". So why do they do this? Now, at first, I thought, well, mabye it's just the pringle company getting weird, so I checked out some other items in my pantry, and found that Great Value (tm) (this is the sad part - even the grocery store companies are doing it) had on their Lemon Gelatin Dessert box "0g trans fat per serving" and I 'm thinking "great, I was just dying to know what I'm not going to eat! thanks for telling me so that now I'm an informed eater of something that is not in the box!". And then, On my Progresso soup can it read, "99% Fat Free" oh joy! why not just say that "1% is not fat free". But I guess this is the same reason stores say items are $3.99 intead of $4.00 although 1/100 of a difference in reality, in your head - there's a big difference. They know how our human brains work- and they know how to get the best of us. They know how to lure us with what sounds the best... why "0 grams of trans fat" sounds so good and sells so much to some people, I don't know... but to me it shows that their product is so good, they've run out of things to advertise, and now have to advertise what's not there.